05The Mark
The monogram is a C, S and M sharing one hexagonal lattice.
Redrawn from the artwork as exact geometry rather than an upscale, so it holds at any size.
Construction
Every edge in the mark runs on a triangular grid. Three of the four directions are the ones you would expect from a hexagon: vertical, and the two 30° diagonals that give the outer C its faces. The fourth appears only at the tail of the S, where the cut follows the lattice vector at arctan(√3 / 2).
The same four vectors are the background grid on the home page, so the ground a visitor stands on is drawn from the mark itself.
- Stroke weight0.1585 × R
- Lattice angles30° · 90° · 150° · 40.89°
- Apertureright face, radial cut
- Wallpaper3456 × 2234
Reproduction
Built as vectors, not pixels.
One drawing, scaled from a browser tab to a stadium screen without loss.
Download wallpaper
PNG · 3456 × 2234 · ~730 KB · regenerated from the current artwork
Usage
Four rules.
- Clear spaceNever less than the width of one stroke
- PolarityInk on paper, or paper on ink — never mid-tone
- RotationNone. The lattice is the alignment
- DistortionProportional scaling only